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Evidence Guide: BSBMKG414 - Undertake marketing activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBMKG414 - Undertake marketing activities

What evidence can you provide to prove your understanding of each of the following citeria?

Research marketing information

  1. Research concept of marketing as it applies to the organisation
  2. Identify and analyse organisation’s marketing plan and relevant policies and procedures
  3. Identify need for marketing activities from established marketing plan
  4. Investigate previous marketing activities for relevant information
  5. Identify profile of market segment
  6. Identify positioning and market mix for each target segment
  7. Identify outcomes expected from marketing activities
Research concept of marketing as it applies to the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse organisation’s marketing plan and relevant policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify need for marketing activities from established marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate previous marketing activities for relevant information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify profile of market segment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify positioning and market mix for each target segment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify outcomes expected from marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan marketing activities

  1. Undertake analysis of collected basic marketing information
  2. Develop and document work activity plans for marketing activities
  3. Obtain approval of plans from relevant enterprise personnel
Undertake analysis of collected basic marketing information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document work activity plans for marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain approval of plans from relevant enterprise personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement marketing activities

  1. Determine and access resources required for work activities
  2. Undertake marketing activities within job role
  3. Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
  4. Monitor marketing activities, and review and amend activity plan as required
Determine and access resources required for work activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake marketing activities within job role

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing activities, and review and amend activity plan as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review marketing activities

  1. Measure and record outcomes of marketing activities
  2. Review marketing activities against expected outcomes and record identified improvements
  3. Prepare reports of marketing activities and communicate to relevant enterprise personnel
Measure and record outcomes of marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review marketing activities against expected outcomes and record identified improvements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare reports of marketing activities and communicate to relevant enterprise personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel